Tale of Kia Motors

 Kia Motors is a Korean automaker relatively new to the United States. In its early years, Kia largely catered to budget-minded consumers with well-equipped vehicles priced below competing models. More recently, this growing brand has kept value a priority while also emphasizing technology and sportiness. The company was founded in 1944 KIA in Korea. At that time the company was called "Kyungsung Precision Industry." Only with the beginning of bicycle production in 1952 was the company "Kia Industry Company renamed. 1961 with the production of the first motorcycle and the first three-wheeled mini-truck is 1962 KIA the parent companies the Korean automotive industry. It was only in 1971, Kia is building the first four-wheeled truck, the Titan. This is common to this day far in Korea. In 1973, Kia started the production of passenger cars and is even produced the first Korean two liter gasoline engine. By the late '80s, Kia's lineup included new models like the Concord, Capital, Potentia and Pride. In 1987, Ford brought the Pride to U.S. shores, rebadging it as the Ford Festiva. A few years later, Kia's Avella was also imported by Ford and marketed in North America as the Ford Aspire.Kia began selling vehicles in the U.S. under its own marque in the early '90s, trumpeting its presence with the introduction of the Sephia. The car's rollout was gradual; in the early days of its production, the Sephia was only available in selected Western states. By the mid-'90s, SUVs had emerged as a phenomenally popular vehicle category, coveted by drivers for their roominess and versatility; Kia caught this wave with the introduction of its Sportage SUV in 1995. By the end of the '90s, Kia's nationwide rollout was nearly complete. Financial difficulties in the late '90s prevented Kia from expanding its lineup, and Hyundai, Korea's other major automaker, acquired the company in a merger in 1998. Kia has been on an upswing since its purchase by Hyundai, with improvements in build quality and overall refinement. Reliability, previously a weak point, has also improved markedly and consumers' confidence has been further bolstered by Kia's substantial warranty program. Today, Kia offers a broad lineup of coupes, sedans and crossovers that stand out for their value, performance and sporty styling.